Romania
About Centric
What we do
Centric helps OOM Verzekeringen with digital transformation

Centric helps OOM Verzekeringen with digital transformation

Case

"Customers want to have personal control over their insurance affairs. We feel that online convenience for the user goes hand-in-hand with personal attention from OOM Verzekeringen."

Marga Purvis

CEO, OOM Verzekeringen

Centric opted to use a scrum approach for this project, with intensive consultations being held with the internal stakeholders of OOM. By hiring a user experience specialist early in the process, the website modules were seamlessly tailored to end users. It emerged that the online marketing ambitions could be realised on an open source basis, at a considerable cost savings.

High customer satisfaction

And what about the customer journey? It’s now been personalised. For example, current customers are presented a different homepage than those who visit the website for the first time. And it’s fast and intuitive to go through the various insurance modules too. The result is that customers are more satisfied and have far fewer questions.