Moving towards omnichannel commerce with inPosition

Robert Jan, IT Manager at America Today: “Because of the shorter lines at the cash desk thanks to the mobile points of sale, we soon saw higher customer throughput in the stores. And the customers responded positively too. They were enthusiastic about the product and stock information on tablets and paying via the mobile POS. And customers who continue to pay at the traditional cash desk now also receive a lot of information thanks to the customer displays. These displays don’t just quickly flash up product codes and prices, but instead, customers can see a screen clearly displaying all purchases, sometimes even with matching images.”

Service above all else

The pilot was a huge success and America Today recently decided to launch a phased rollout of the platform across all its stores. “In the pilot we saw that inPosition did exactly what it was designed to do, help our customers in an accessible way. inPosition is nice to work with, not just for customers, but also for in-store staff – for example, when they want to view stock or look up additional product information.”