Digital employee files and SAP SuccessFactors for future-proof publishing at SWMH

The digital transformation of HR is in full swing. Publishing and media companies such as Südwestdeutsche Medienholding GmbH (SWMH) are relying on cloud-based HR software and digital employee files to make their HR processes more efficient and future-proof. The simultaneous introduction of SAP SuccessFactors and Centric Employee File has also proved to be a successful pairing at SWMH.

The news is increasingly read online, and print advertising budgets are declining. And physical employee files are also increasingly disappearing from the HR departments of German publishing houses. At SWMH, this has been the case since the end of 2024, when the company introduced Centric’s digital file. “Our goal was to free our 35 HR employees from inefficient work through mobile working, remote access, and a reduction in manual tasks,” explains Frederike Ertinger, Team Lead HR Systems & Digital Solutions at the media company. An important aspect was upholding compliance and data protection regulations, in particular through an automated deletion concept.

Scalability, intuitive operation, and deep SAP integration

There are various providers of digital employee filing solutions. Why Centric? For one thing, SWMH already uses other Centric products for payroll auditing and has had excellent experiences with them. “Regardless of this, however, the filing solution stands out for its user-friendly interface, intuitive handling, and seamless integration into the existing IT landscape, especially SAP SuccessFactors,” explains Frederike Ertinger. “Centric Employee File runs on SAP servers and is certified by SAP. Positive customer feedback and the solution’s scalability were also decisive factors.” After a comprehensive market evaluation, the decision was clear.

“This filing solution stands out for its user-friendly interface, intuitive handling, and seamless integration into the existing IT landscape, especially SAP SuccessFactors.”

Frederike Ertinger Team Lead HR Systems & Digital Solutions, Südwestdeutsche Medienholding (SWMH)

The filing solution was introduced at the same time as the switch to SAP SuccessFactors. With the exception of payroll accounting and time management, the publishing house organizes most of its HCM processes with SAP’s cloud-based HR solution. The parallel changeover made it possible to design integrated processes from the outset and avoid data silos. Marie-Christin Weller, HR Business Partner at SWMH subsidiary Süddeutscher Verlag GmbH: “Although digital employee files are not a mandatory requirement for working with the cloud-based HR solution, they are a crucial logical step. Continuing to work with paper files is theoretically possible, but it doesn’t make sense.”

Configurable to individual needs

In the first step, SWMH had just under 1,500 of the total of over 4,500 existing files digitized, selecting those from the Süddeutsche Zeitung and specialist information divisions. During the file implementation process, the solution’s adaptability proved to be a major advantage. For example, the project team had specific ideas about the file structure, what the file headers should look like, and how roles, permissions, and deletion periods should be configured. “We don’t have to make do with a standard solution here; we can integrate our specific requirements into the software,” says Marie-Christin Weller, adding: “The digital file was one IT change that we didn’t have to promote heavily among our HR staff. The advantages are obvious and the feedback has been consistently positive: intuitive usability, documents that are always up to date, access from anywhere.”

In the days of paper-based work, up-to-date information could not be guaranteed. Time and again, piles of documents accumulated that had to be filed away in spare moments. Now that documents from SuccessFactors – as well as incoming correspondence (still in paper form via scan) – are stored directly in the digital file, everyone can be sure that it is always up to date.

Addressing data protection concerns

Until the system went live, internal coordination with the group works council was a challenge for the HR team during the file introduction phase. This involved discussing concerns about the digitization of sensitive documents, their storage in the cloud, and thus data protection in general. A sensible approach had to be found for the storage of former employees’ documents, i.e., regarding the deletion periods.

The search function, which allows users to search a file for keywords, also prompted some critical questions. “You have to take these arguments seriously and find solutions jointly. Transparency and trust are crucial here,” summarizes Frederike Ertinger. “Even though the road was rocky, the result is positive: The file has gone live and is working.”

File access only for the HR department

Although Centric facilitates file access by employees and managers, SWMH has opted not to use this option. Even when paper files were in use, there were few requests from managers or employees in this regard. If necessary, file access is therefore managed via the lending function. In addition to Employee File, SWMH has also licensed Centric’s Document Builder and will soon be using it as well, after appropriate customization and configuration.

“The digital file was one IT change that we didn’t have to promote heavily among our HR staff. The advantages are obvious and the feedback has been consistently positive: intuitive usability, documents that are always up to date, access from anywhere.”

Marie-Christin Weller HR Business Partner, Südwestdeutsche Medienholding (SWMH)

With more than 30 locations in German-speaking countries and beyond and around 4,500 employees, Südwestdeutsche Medienholding (SWMH) is one of the largest media groups in Germany. Its journalistic offerings include the Süddeutsche Zeitung, the Stuttgarter Zeitung, and the Stuttgarter Nachrichten, as well as many other regional daily newspapers, magazines, and advertising papers. With its specialist information division, SWMH provides high-quality knowledge transfer, both domestically and abroad. In logistics, IT, and printing, the media group delivers services that are crucial for many industries, develops new digital solutions for content, and organizes trade fairs and events.

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